American Character Builders has been educating the youth of America for over three decades. Based out of Birmingham Al, American Character Builders is working to provide schools, churches, and communities with the most up to date and effective material possible. 

A Brief History

In June 1937 a group of concerned leaders from Baptist, Methodist and Presbyterian churches came together to discuss and organize an inter-denominational temperance program. The group met at the First United Methodist Church of Birmingham AL and organized the Alabama Temperance Alliance (ATA).

In the 1960s the organization changed its name to the Alabama Council on Alcohol Problems and then in the 1970s, again changed its name to the Alabama Citizens Action Program (ALCAP). Now known as American Character Builders, this 501c3 organization continues to provide evidenced-based educational programs that address addictive behaviors and some of the underlying causes that lead students and adults to get caught up in these addictive behaviors. Alcohol, tobacco and other drugs, gambling and other unhealthy choices contribute to the decline in the quality of life in any given society. American Character Builders offers an essential service by educating students and adults concerning the dangers of potential addictive behaviors.

A six-member Board of Directors preforms its governing duties on a volunteer basis. The organization operates though the financial support of concerned individuals, corporate gifts and community-oriented organizations.


Rev. Greg Davis

President and Chief Executive Officer

Greg Davis is a life-long resident of Northern Jefferson County in Alabama. He led locally and nationally on staff with the campus ministry of First Priority from 1996 until 2021. Greg pastored Beechwood Baptist Church from 2011 to 2018. In 2022, Greg became President and CEO of ALCAP and American Character Builders. Many know Greg as host of the daily radio show Priority Talk on WXJC Radio. He was ordained into the gospel ministry in 1997. Greg graduated from UAB with a Bachelor’s Degree and from New Orleans Baptist Theological Seminary with a Master’s of Divinity Degree. 

For more than two decades, Greg has kept a very active preaching schedule taking him to churches, schools, conferences, and camps in Alabama and across America. Greg’s preaching is always grounded in exposing what God has said, and then practically applying that message to our lives using humor, current events, and relevant illustrations. he has enjoyed serving the local church as a lay person, student pastor, interim pastor, senior pastor, consultant, and evangelist. Greg is also Certified as a Transitional Pastor by the Southern Baptist Convention. He has toured Israel on three occasions and has studied the land and times of the Bible extensively. 

Greg and his wife Sandi married in 1997 and currently reside in Corner, Alabama. They have two children, Trent (21) and Meagan (19). They are active members of High Point Community Church in their home community investing in discipleship and younger families specifically. 

Kyle Brassell

Administrative Assistant

We believe it is possible to change a self-destructive youth culture, but we need you.

American Character Builders is recognized by the IRS as a 501(c)3 non-profit organization and is funded entirely by concerned individuals, businesses, churches and civic groups. Due to the nature of American Character Builders’ mission, contributions will NOT knowingly be accepted from entities involved in the manufacture or distribution of alcoholic beverages or tobacco, or from entities involved in gambling activities.

American Character Builders is now ALCAP Education